Sales Funnels vs. Sales Guesswork – Which Do You Use?


What Exactly is a Sales Funnel?

Sales functions are important part of your marketing strategy and their use will even improve your business mindset, but what exactly are they? Imagine a real funnel, wide at the top and thin at the bottom. Now imagine all your potential customers dropping onto the top of the funnel. These might be visitors to your website for example. Some of these customers will move down the funnel and others will leave, never to be seen again.

The ones that stay make the next layer down in the funnel as it gets thinner. They might be the ones who requested more info from you or join a mailing list etc. These are a your leads. Some of these leads might buy a product from you and move further down your funnel, others will leave your funnel not buying anything. As people move down the funnel they become more and more valuable to you but more and more scarce clickfunnels $19 plan.

The more they go, the more they buy and your business they become. Only a small percentage will make it to a large part of your income, so treat them well and try to keep them in your sales funnel.

Why Do You Need A Sales Funnel?

Funnels and customers are finally becoming a raving fan. However, the real power of your sales funnel becomes more obvious when you start adding some numbers. If you add conversion rates to each level of your sales you can see exactly how you are doing at moving customers from the funnel to the next.

Conversion rates are the ones that move to the sales level from the above level. The higher the number the better. You can also add the average amount of each customer spends at each level. From this you can work out how much you want to spend transitioning each customer the next level.

For example, customers give you an average profit of $ 10 at one level but at the next level, spending anything up to $ 39 to move each customer to the next level is profitable, spending more simply isn’t worth it. I don’t want to make this a mathematical exercise, but adding conversion rates and numbers to your business, you can help your business mindset by focusing on your sales process.

Creating a Sales Funnel Isn’t Difficult

My last word on fun is that they’re not that complicated at all. It’s a lot easier to draw than to explain how they work, so it grabs a pen and paper and starts sketching your own.

The sooner you create a sales funnel, the sooner you will be able to visualize your customers behave and more importantly, remove some of the guess work from your marketing costs.

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