Adhere to the scent. Keep the trail. Keep the story the same. These have been used to describe the need to make sure your message stays on track.
The sales funnel clickfunnels pricing review can become a very long process, and people drop out of it for all reasons. Time, decreasing interest, shifting values. However, the one thing that kicks more individuals unnecessarily out of your sales funnel would be just a lack of congruence.
What in the world does that mean?
Imagine you’re walking across the street. You are starving, but you are not sure what you wish to eat. Suddenly you smell something yummy. You are not sure what it is. That’s it. You want one particular.
The hint is facing a door, so you walk through. You find a few stairs. Halfway up the staircase that the smell gets poorer and weaker. Despite the fact that you can not smell that yummy odor, you are in for a penny, in for a pound.
… a icecream shop.
Wow. Something’s wrong. It’s just five pennies a spade. The girl working behind the counter is really cute. Except you feel robbed. You had been tricked into thinking you were getting a very important factor, but you were delivered something different.
Would you’ve bought some ice cream had it been advertised correctly? Maybe. Are you going to buy some ice cream now? Absolutely not.
Back out to the street you’re gone.
You moved out of a gorgeous idea on mind, dependent on a smell from the street, into a darkened staircase, to something completely different than you’d expected.
And to top if off, whoever owns the ice cream shop probably thought they had a killer product, so they can advertise it anyway they desired, and it would sell itself.
Are you currently really making the same mistake?
If you’re advertising Philly cheesesteak sandwiches, you’d better be sure their certainly defined therefore most of the way through the sales funnel.
You have to smell like those on the street. The shop has to have a picture of the window. The name of the shop had better hold the name”Philly Cheese Steak” somewhere on the market.
The staff who takes orders had better mention the name of the shop, including the words,”Philly cheesesteak,” whenever they greet you.
There’d better be articles in the local newspaper saying how yummy the sandwiches are if customers enter the shop. And the place needed better smell and seem like there are Philly cheese steaks cooking in the kitchen.
Consider your personal sales funnel. From the very first thing your customer sees on the web, all the way down to the”buy” button in your own website. Is it congruent? Does this tell the same story all the way through?